Zillow vs. Matterport: Which Virtual Tour is Better?

Background

In the ever-evolving world of real estate technology, virtual tours have become a game-changer for both buyers and sellers. Among the many tools available, Zillow 3D Tours and Matterport Tours stand out as two popular options, each offering unique features and benefits. In this blog, we'll dive deep into the differences between these two virtual tour options, helping you make an informed choice for your real estate needs.

Zillow 3D Tours

1. Integration with Zillow:

- Zillow 3D Tours are tightly integrated with the Zillow platform, one of the largest real estate websites in the world. This means your listings can reach a vast audience, potentially increasing your property's visibility.

2. Accessibility:

- Zillow 3D Tours are designed to be easily accessible for both listing agents and potential buyers. They can be created using a smartphone or a 360-degree camera, making them more accessible and cost-effective for real estate professionals.

3. Cost-Effective:

- Compared to Matterport, Zillow 3D Tours can be more budget-friendly, as they do not require specialized hardware or expensive cameras. This can be particularly appealing to real estate agents and sellers on a budget.

4. User-Friendly Interface:

- Zillow's user interface is known for its simplicity. Buyers can easily navigate through the 3D tour, gaining a comprehensive understanding of the property layout without a steep learning curve.

Matterport Tours

1. High-Quality Scanning:

- Matterport Tours are renowned for their high-quality 3D scans. This is achieved through the use of specialized 3D cameras and laser scanning technology, resulting in stunning, detailed visuals of the property.

2. Immersive Experience:

- Matterport Tours often provide a more immersive experience. Users can virtually "walk" through the property, moving seamlessly from room to room, which can be particularly helpful for remote buyers trying to get a feel for the space.

3. Precise Measurements:

- Matterport's scanning technology allows for precise measurements of rooms and spaces. This can be beneficial for buyers who want to know the exact dimensions of a room or check if their furniture will fit.

4. Integration with Additional Features:

- Matterport offers various add-ons, such as schematic floor plans and virtual staging. These extras can enhance the listing and provide additional value to potential buyers.

5. Custom Branding:

- With Matterport, there is more flexibility for branding and customization, allowing real estate professionals to tailor the virtual tour to their specific needs and branding guidelines.

Choosing the Right Virtual Tour for You:

Selecting the right virtual tour platform ultimately depends on your goals, budget, and the needs of your clients. Zillow 3D Tours offer simplicity and affordability while tapping into Zillow's vast user base. On the other hand, Matterport Tours are known for their high-quality visuals, immersive experience, and precise measurements.

It's essential to consider the type of properties you're selling, your target audience, and your marketing strategy. For high-end listings or clients who demand the best visual experience, Matterport may be the preferred choice. Conversely, Zillow 3D Tours might be the go-to option for agents with a focus on affordability and ease of use.

Author’s Choice

At SCOP3D we believe every listing deserves the highest quality offering. That’s why we provide FREE Matterport tours with every one of our packages. We offer free Zillow Tour’s as well if that is what you think is best for your listing but we have found the Matterport offers a more immersive and true representation of listings and converts more visitors into buyers.