Are 3D Virtual Tours Worth It?

The Results May Surprise You 🤔

What are 3D Virtual Tours?

Let’s start here, 3D virtual tours are an immersive and interactive digital representation of a physical space, typically used in the real estate industry to showcase properties, but they have applications in various other fields as well. These tours provide viewers with a realistic and detailed experience of a space without the need to physically visit it.

Case Studies

For the past five years, agents and brokers worldwide have used the Matterport 3D virtual walkthrough’s to differentiate their real estate services and bring the concept of a 24/7 virtual open house into the mainstream. Now, preliminary results from two separate studies indicate that listings with a Matterport 3D virtual walkthrough sell for a higher price and can spend less time on market than homes listed using a traditional marketing package.

The first study used an academic statistical analysis of MLS (multiple listing service) transaction data from four markets across the United States in the South, Southwest, Northwest and Midwest. It showed that depending on the market, the average listing with a 3D virtual tour sold for up to nine percent higher and closed up to 31% faster. Over 90% of the listings with 3D tours used Matterport.

A second study analyzed one of the MLS datasets of the same metropolitan areas (South), but used more traditional comparative market techniques similar to how a real estate agent “looks for comps.” This study also showed that homes with a Matterport 3D digital twin sold 20% faster (fewer days on market) than properties that did not have a Matterport 3D virtual walkthrough.

A variety of factors go into how long a property stays on market and its sales price. Controlling for these other factors was a key part of both studies. Future research will continue investigating the sustained effect of 3D virtual walkthroughs.

These initial results show that 3D is fast becoming a necessary tool in real estate property promotion. Whether using rigorous statistical methods (first study) or an expert agent’s comparative analysis (second study), both methods showed a visible lift across similar homes in the same geographic market.

How We Can Help

We believe in today's competitive market, captivating potential buyers is essential, and Matterport tours are the ultimate game-changer. Which is why we put our money where our mouth is and offer FREE 3D Matterport Tours with each package. Contact us today to help your listings stand out and attract more buyers.